Privacy Policy
Peloton Consulting Group – Website Privacy Policy
Last updated: February 25, 2026
Peloton Consulting Group, LLC (“Peloton Consulting Group,” “we“, “us” or “our“) is a professional services firm committed to helping clients leverage modern solutions to realize the value of digital transformation. This Privacy Policy describes how Peloton Consulting Group processes personal information that we collect through our digital and online properties or services that link to this Privacy Policy (including as applicable, our website located at https://www.pelotongroup.com/, electronic communications, and social media pages) as well as our marketing activities and other activities described in this Privacy Policy (collectively, the “Site”).
See U.S. State Privacy Rights Notice at Collection section of this Privacy Policy for additional information if you are a U.S. resident.
Our websites, products and services are designed for enterprise customers and their representatives. We do not offer products or services for use by individuals for their personal, family or household purposes. Accordingly, we treat all personal information we collect as pertaining to individuals in their capacities as representatives of the relevant enterprise and not their individual capacities.
This Privacy Policy does not apply to information that we process on behalf of our business customers while providing services to them. Our use of information that we process on behalf of our business customers is governed by our agreements with such customers. If you have concerns regarding your personal information that we process on behalf of our business customer, please direct your concerns to the business customer with which you have a relationship.
This Privacy Policy does not apply to our employees or independent contractors or job candidates.
Table of Contents
- Personal information we collect
- Tracking Technologies
- How we use your personal information
- How we share your personal information
- Your choices
- Other sites and services
- Security
- International data transfers
- Children and Teens
- Changes to this Privacy Policy
- How to contact us
- S. State Privacy Rights Notice At Collection
Personal information we collect
Information you provide to us. Personal information you may provide to us includes:
- Contact data, such as your first and last name, alias, signature, salutation, email address, billing and mailing addresses, and phone number.
- Communications data based on our exchanges with you, including when you contact us through the Site, communicate with us via email, phone, chat features, social media, or otherwise.
- Marketing data, such as your preferences for receiving our marketing communications and details about your engagement with them.
- Other data not specifically listed here, which we will use as described in this Privacy Policy or as otherwise disclosed at the time of collection.
Automatic data collection. We, our service providers, and our advertising partners may automatically log information about you, your computer or mobile device, and your interaction over time with the Site, our communications and other online services, such as:
- Device data, such as your computer or mobile device’s operating system type and version, manufacturer and model, browser type, device type (e.g., phone, tablet), IP address, unique identifiers (including identifiers used for advertising purposes), language settings, mobile device carrier, radio/network information (e.g., Wi-Fi, LTE, 3G), and general location information such as city, state or geographic area.
- Location data, which may be approximate (for example, as inferred from network data or device settings).
- Communication interaction data such as your interactions with our email, text, chat or other communications (e.g., whether you open and/or forward emails) – we may do this through use of pixel tags (which are also known as clear GIFs), which may be embedded invisibly in our emails enabling us to detect if you have opened or forwarded a message.
- Online activity data, such as pages or screens you viewed, search history, how long you spent on a page or screen, the website you visited before browsing to the Site, navigation paths between pages or screens, information about your activity on a page or screen, access times and duration of access, and whether you have opened our emails or clicked links within them.
Tracking technologies. Some of the automatic collection described above is facilitated by the following technologies:
- Cookies, which are small text files that websites store on user devices and that allow web servers to record users’ web browsing activities and remember their submissions, preferences, credentials, and login status as they navigate a site. Cookies used on our sites include both “session cookies” that are deleted when a web browser session ends, “persistent cookies” that remain longer, “first party” cookies that we place and “third party” cookies that our service providers and other third parties place.
- Local storage technologies, like HTML5, that provide cookie-equivalent functionality but can store larger amounts of data on your device outside of your browser in connection with specific applications.
- Web beacons, also known as pixel tags or clear GIFs, which are used to demonstrate that a webpage or email was accessed or opened, or that certain content was viewed, clicked or forwarded.
How we use your personal information
We may use your personal information for the following purposes or as otherwise described at the time of collection:
Service delivery and operations. We may use your personal information to:
- provide and operate the Site;
- enable security features of the Site;
- communicate with you about the service, including by sending service-related announcements, updates, security alerts, user-to-user communications, and support and administrative messages;
- provide support for the service, and respond to your requests, questions and feedback; and
- fraud prevention and security.
Research and development. We may use your personal information for research and development purposes, including to develop, analyze and improve our products and services. As part of these activities, we may create aggregated, de-identified or other anonymous data from personal information. We may use this anonymous or de-identified data and share it with third parties for any lawful business purposes. We do not attempt to reidentify deidentified information derived from personal information, except for the purpose of testing whether our deidentification processes comply with applicable law.
Marketing. We may collect and use your personal information to send you direct marketing communications and may personalize these messages based on your needs and interests. You may opt-out of our marketing communications as described in the Opt-out of marketing section.
Compliance and protection. We may use your personal information to:
- comply with applicable laws, lawful requests, and legal process, such as to respond to subpoenas, court orders, investigations or requests from government authorities;
- protect our, your or others’ rights, privacy, safety or property (including by making and defending legal claims);
- audit our internal processes for compliance with legal and contractual requirements or our internal policies;
- enforce the terms and conditions that govern the Site; and
- prevent, identify, investigate and deter fraudulent, harmful, unauthorized, unethical or illegal activity, including cyberattacks and identity theft.
With your consent. In some cases, we may specifically ask for your consent to collect, use, or share your personal information for further purposes, if those purposes are not compatible with the initial purpose for which that personal information was collected.
Cookies and similar technologies. In addition to the other uses included in this section, we may use the Cookies and similar technologies described above for the following purposes:
- Technical operation. To allow the technical operation of the Site, such as remembering selections as you navigate the site and remembering whether you are logged in.
- Functionality. To enhance the performance and functionality of our services.
- Analytics. To help us understand user activity on the Site, including the volume and demographics of users, which pages are most and least visited and how users move around the Site or interact with our emails. For example, we use Google Analytics for this purpose. You can learn more about Google Analytics and how to prevent the use of Google Analytics relating to your use of our sites here: https://tools.google.com/dlpage/gaoptout.
Data sharing in the context of corporate transactions, we may share certain personal information in the context of actual or prospective corporate transactions – for more information, see How we share your personal information, below.
How we share your personal information
We may share your personal information with the following parties and as otherwise described in this Privacy Policy, in other applicable Notis, or at the time of collection.
Affiliates. In some cases, our corporate parent, subsidiaries, and affiliates might have access to personal information.
Data brokers. We give them personal information and they supplement it with additional personal/company related information.
Service providers. Third parties that provide services on our behalf or help us operate the Site or our business (such as hosting, internet service providers, information technology, order fulfillment, customer support, online chat functionality providers, email delivery, marketing, consumer research and website/data analytics).
Professional advisors. Professional advisors, such as lawyers, auditors, bankers and insurers, where necessary in the course of the professional services that they render to us.
Authorities and others. Law enforcement, government authorities, and private parties in litigation, as we believe in good faith to be necessary or appropriate for the Compliance and protection purposes described above.
Your choices
In this section, we describe the choices available to you.
Opt-out of communications. You may opt-out of marketing-related emails by following the opt-out or unsubscribe instructions at the bottom of the email, or by contacting us. It may take time for your opt-out to be effective. Please note that if you choose to opt-out of marketing-related emails, you may continue to receive service-related and other non-marketing emails.
Mobile location data. You can disable our access to your device’s precise geolocation in your mobile device settings.
Cookies. Most browsers let you remove or reject cookies. To do this, follow the instructions in your browser settings. Many browsers accept cookies by default until you change your settings. Please note that if you set your browser to disable cookies, the Site may not work properly. For more information about cookies, including how to see what cookies have been set on your browser and how to manage and delete them, visit http://www.allaboutcookies.org.
Blocking images/clear gifs: Most browsers and devices allow you to configure your device to prevent images from loading, so the business hosting the image will not detect that you have viewed a page. To do this, follow the instructions in your particular browser or device settings.
Do Not Track. Some Internet browsers may be configured to send “Do Not Track” signals to the online services that you visit. We currently do not respond to “Do Not Track” signals. To find out more about “Do Not Track,” please visit http://www.allaboutdnt.com.
Declining to provide information. We need to collect personal information to provide certain services. If you do not provide the information we identify as required or mandatory, we may not be able to provide those services.
Other sites and services
The Site may contain links to websites, mobile applications, and other online services operated by third parties. In addition, our content may be integrated into web pages or other online services that are not associated with us. These links and integrations are not an endorsement of, or representation that we are affiliated with, any third party. We do not control websites, mobile applications or online services operated by third parties, and we are not responsible for their actions. We encourage you to read the privacy policies of the other websites, mobile applications and online services you use.
Security
We employ technical, organizational and physical safeguards that are designed to protect the personal information we collect. However, security risk is inherent in all Internet and information technologies, and we cannot guarantee the security of your personal information.
International data transfer
We are headquartered in the United States and may use service providers that operate in other countries. Your personal information may be transferred to the United States or other locations where privacy laws may not be as protective as those in your state, province, or country.
Children and Teens
The service is not intended for use by anyone under 18 years of age. If you are a parent or guardian of a minor from whom you believe we have collected personal information in a manner prohibited by law, or if information was provided on your behalf when you were under 18, please contact us. If we learn that we have collected personal information through the service from a child without the consent of the child’s parent or guardian as required by law, we will comply with applicable legal requirements to delete the information.
Changes to this Privacy Policy
The “LAST UPDATED” legend at the top of this Privacy Policy indicates when this Privacy Policy was last revised. We reserve the right to modify this Privacy Policy at any time. We will notify you by updating the “Last Updated” date. Depending on the kind of change we make, we may also notify you directly or ask for your consent to the change. Any modifications to this Privacy Policy will be effective upon our posting the modified version or as otherwise indicated at the time of posting.
How to contact us
- Email: info@pelotongroup.com
U.S. State Privacy Rights Notice at Collection
Except as otherwise provided, this section applies to residents of California, and other states to the extent they have privacy laws applicable to us that grant their residents the rights described below (collectively the “State Privacy Laws”).
This U.S. State Privacy Rights Notice at Collection is part of our full Privacy Policy.
This section describes how we collect, retain, use, disclose, sell and share for the purposes of targeted advertising personal information of residents of these states and the rights these users may have with respect to their personal information. Please note that not all rights listed below may be afforded to all individuals and that if your state does not afford you these rights, you may not be able to exercise these rights. In addition, we may not be able to process your access, correction or deletion request if you do not provide us with sufficient detail to allow us to confirm your identity and understand and respond to your request.
For purposes of this section, the term “personal information” means information that relates to an identified or identifiable natural person, or that is reasonably capable of being used to identify, contact, or precisely locate a natural person, household, or a particular computing system or device.
We do not attempt to reidentify deidentified information derived from personal information, except for the purpose of testing whether our deidentification processes comply with applicable law.
Your privacy rights. You may request to exercise the rights listed below. We will respond to your request in accordance with applicable law. We may decline to honor your request where an exception applies.
- Right to know
- You can request to know whether we process your personal information.
- You can request the following information about how we have collected and used your personal information during the past 12 months and how we will continue to do so:
- The categories of personal information that we have collected.
- The categories of sources from which we collected personal information.
- The business or commercial purpose for collecting, selling, and/or sharing personal information for targeted advertising purposes.
- The categories of personal information that we sold or shared for targeted advertising purposes, and the categories of third parties to whom this information was sold or shared, categorized by the type of personal information for each type of third party.
- The categories of personal information that we disclosed for business purposes and the types of entities to whom this information was disclosed.
- Access. You can request a portable copy of the personal information that we have collected about you.
- Correction. You can ask us to correct inaccurate personal information that we have collected about you.
- Deletion. You can ask us to delete the personal information that we have collected from or about you.
- Revoke consent. You may have the right to revoke your consent to our processing of your personal information.
- Opt-out.
- Opt-out of targeted advertising. We do not process your personal information for targeted advertising purposes.
- Opt-out of sale of your Personal Information. We do not sell your personal information. We do not sell personal information of minors under 18 years of age.
- Automated decision making. We do not use your personal information to engage in automated processing or profiling personal information to evaluate, analyze, or predict personal aspects related to your economic situation, health, personal preferences, interests, reliability, behavior, location, or movements to make a decision that produces legal or similarly significant effects.
- Sensitive Personal Information. We do not collect Sensitive Personal Information.
- Nonretaliation. You are entitled to exercise the rights described above free from retaliation as prohibited by the State Privacy Laws.
Exercising your right to know, access, correction, and deletion. You may submit requests at https://pelotongroup.com/contact-us/, calling us toll free at 1-857-284-7820, or via email to info@pelotongroup.com.
We cannot process your request if you do not provide us with sufficient detail to allow us to understand and respond to it.
Global Privacy Control. The Global Privacy Control is an opt-out preference signal that allows you to automatically exercise your right to opt-out of the sale or sharing for targeted advertising purposes of your personal information. Because we do not sell or share your personal information for targeted or cross-contextual advertising purposes, broadcasting the Global Privacy Control does not change how we process your personal information. For information about how to use the Global Privacy Control, please visit https://globalprivacycontrol.org.
Verification of Identity; Authorized agents. We may need to verify your identity to process your know, access, correction, or deletion requests and reserve the right to confirm your residency. We may need to request certain of your personal information, in order to verify your identity and protect against fraudulent requests. If you make a request to delete, we may ask you to confirm your request before we delete your personal information.
Under some State Privacy Laws, you may enable an authorized agent to make a request on your behalf. However, we may need to verify your authorized agent’s identity and authority to act on your behalf. Depending on the kind of request you have made, we may require a copy of a valid power of attorney given to your authorized agent pursuant to applicable law. If you have not provided your agent with such a power of attorney, we may ask you to take additional steps permitted by law to verify that your request is authorized, such as by providing your agent with written and signed permission to exercise your State Privacy Law rights on your behalf, the information we request to verify your identity, or confirmation that you have given the authorized agent permission to submit the request.
Personal information that we collect, use and disclose. We have summarized the personal information we collect and may disclose, sell to or share with third parties by reference below to both the categories of personal information defined in the “Personal Information we collect,” “How we use your personal information,” and “How we share your personal information” sections of this Policy above and the categories of personal information specified in state law. This table describes our practices currently and during the 12 months preceding the effective date of this Privacy Policy. Information you voluntarily provide to us, such as in free-form webforms, may contain other categories of personal information not described below.
See our full Privacy Policy for descriptions of each entry in this table.
| Personal Information (“PI”) we collect | California statutory category of PI | Business/commercial purpose for PI collection | Categories of third parties to whom we “disclose” PI for a business purpose |
| Contact data | Identifiers Customer records | Service delivery and operations Service improvement and analytics Direct Marketing Compliance and protection Analytics Corporate transactions | Affiliates Service providers Professional advisors Authorities Counterparties and advisors/professionals in corporate transactions |
| Communication data | Commercial information Internet activity | Service delivery and operations Service improvement and analytics To create aggregated, de-identified and/or anonymized data Direct Marketing Compliance and protection Analytics Corporate transactions | |
| Marketing Data | Commercial information Internet activity Inferences | Service delivery and operations Service improvement and analytics Direct Marketing Compliance and protection Analytics Corporate transactions | |
| Device data | Identifiers Internet activity Geolocation data | Service delivery and operations Service improvement and analytics To create aggregated, de-identified and/or anonymized data Direct Marketing Compliance and protection Analytics Corporate transactions | |
Location Data (approximate) | Geolocation data | Service delivery and operations Service improvement and analytics To create aggregated, de-identified and/or anonymized data Direct Marketing Compliance and protection Analytics Corporate transactions | |
| Communication interaction data | Commercial information Internet activity | Service delivery and operations Service improvement and analytics To create aggregated, de-identified and/or anonymized data Direct Marketing Compliance and protection Analytics Corporate transactions | |
| Online activity data | Commercial information Internet activity | Service delivery and operations Service improvement and analytics To create aggregated, de-identified and/or anonymized data Direct Marketing Compliance and protection Analytics Corporate transactions | |
| Inferences from the above kinds of personal information | Inferences | Service delivery and operations Service improvement and analytics To create aggregated, de-identified and/or anonymized data Direct Marketing Compliance and protection Analytics Corporate transactions |