Brian Deegan | Director of Specialized Services

My name is Brian Deegan.  At Peloton, my role is to partner with our clients to understand the ways in which they use data to analyze their businesses.  Through collaborative working sessions with the client team (at Peloton, we call these sessions, BAMs –Business Adoption Modeling Sessions), I help clients visualize technical solutions that provide them with the analytical information to support their management decision-making processes.  After helping design the solution, we continue to leverage a highly collaborative approach for developing the solution.  During the development of a solution, things can often times become intense and I work hard to create a positive client experience.  One approach I have leveraged was a tradition of celebrating small wins (we call them Sprints) by ringing a cowbell (a la Christopher Walken on Saturday Night Live — “I need more Cowbell”)!

“Coming together is a beginning. Keeping together is progress. Working together is success.”Most recently, I have been working on projects where I am heavily focused on defining profitability and cost models.  These models are used to take overhead cost pools and allocate them to product income statements, so management has a clear understanding of the fully loaded margins for the various pieces of their business. I’ve had the opportunity to partner with our clients to create these models utilizing a range of different technical solutions.  In one instance we built a highly dynamic and customized solution and in another we leveraged some new technology from Oracle called HPCM (Hyperion Profitability and Cost Modeling).  In the latter of these projects, it was an honor for our project team to be recognized in Oracle’s profit magazine as the Architects of the Year.

Outside of Peloton, I try hard to find the time to stay in shape.  I’ve completed several triathlons and aspire to one day finish a full ironman.  Unlike many people, my favorite part of these triathlons is the swim portion of the race.  Overall, I enjoy the challenge of preparing for these races.  The journey to prepare forces me to push myself to the limit and, ultimately, to achieve goals that had once seemed impossible.  Outside of work, I also enjoy community service and spend time volunteering with a number of organizations that include Cradles to Crayons and HOBY (Hugh O’Brien Youth Leadership).  As part of my role at Peloton, I am leading an effort to organize the company to give back to our communities via service events and other charitable efforts.

I grew up and spent most of my life in the beautiful city of Miami, but moved up North to Boston for the nicer weather!  Actually, In spite of the cold winters, I moved to Boston to attend college and I graduated from Babson with a dual concentration in Entrepreneurship and Applied Statistics.